All about: Minicami, my new favourite everyday luxe essentials

Designed “to assist the awkward bra showing moments under semi revealing tops”, I have recently discovered the Minicami collection and am totally head over heels for it.
It is the beautiful brainchild of Justine Connolly, a long-time New Zealand fashion industry face who moved to the Coromandel community of Whangamata three years ago and started creating a few pieces as a hobby of sorts. Fast forward to 2015 and the brand has a bit of a cult following, with orders flying afar afield as the United Kingdom and New York, where a private customer picked up on their presence via social media and fell in love with what she saw.
Connolly says, “proudly made in New Zealand, Minicami is an essential element in any woman’s wardrobe. They are perfect when worn under semi revealing tops, as well as adding a delicate lace line to a lower cut garment”. As well as several exquisitely hand finished styles, the collection also includes matching frenchies for each bralette and the pieces come in glorious shades like antique nude and French navy as well as basic black and white. New additions to the collection include the amazing BraletteT, a delicate wee lacy number that is surprisingly functional too: it has a t back for under racer back tanks et al, whilst looking absolutely gorgeous when revealed. The Strap Me Bralette performs a similar task, and I love that the designs are often available as short and longline, and there is also the option of soft cup inserts to minimalise nipple factor!
I can see a Minicami mini-wardrobe making its way into my lingerie drawer, and love that they are super travel friendly and each piece comes in a pretty organza bag for washing and portability purposes. Love it!

If you’re in Auckland pop into Goodness in Herne Bay to check them out, and you can also buy online and follow their pretty Insty at @minicaminz


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