All about: the Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign

As a breast cancer survivor I always appreciate it when a beauty brand decides to “go pink” for the cause and actually commits to it year after year. A lot don’t, believe me!
The Estée Lauder Companies set the benchmark for support of the charitable initiative, and that support carries across all of their brands with some beautiful – and worthy – results. See above for some of my favourites being released this year, which I will possibly have to have in multiples!
Over the past two decades, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign has brought together women, men and families in more than 70 countries to help defeat breast cancer in their own unique ways—from sharing their powerful stories about their experiences with the disease to participating in fundraising and awareness activities. Together, these actions have sparked a global movement, enhancing awareness and raising more than NZD$58 million to support global research, education and medical services.
The 2015 BCA Campaign celebrates all the things they do, big or small, in the fight against breast cancer and unites and empowers the global community to take action throughout the year.
Action can mean different things to different people. Whether a person proudly wears a Pink Ribbon in honour of a friend, reminds a loved one to schedule her yearly appointments, donates to research or volunteers, every effort truly has meaning and when we join together, we can achieve significantly greater impact.
This year’s global BCA Campaign print ad artfully showcases the authentic ways that people around the world are taking action to support The Estée Lauder Companies’ BCA Campaign and their collective power. This global mosaic is designed to inspire people everywhere to continue joining together to defeat this disease.
The 2015 BCA Campaign encourages you to share with us all the meaningful ways you take action throughout the year to bring us closer to a world without breast cancer.Each of our actions—big or small—counts in the fight against breast cancer. The 2015 BCA Campaign invites people around the world to join our global digital community and share how they are taking action to bring us closer to a world without breast cancer.
Share how you take action in the fight against breast cancer by posting a photo, video or message on or on Instagram or Twitter using #BCAstrength. For every action submitted on or unique post on Instagram or Twitter with #BCAstrength between October 1, 2015 and World Cancer Day on February 4, 2016, The Estée Lauder Companies will donate $35 NZD to fund a half-hour of breast cancer research through the Breast Cancer Research Foundation® (BCRF), with the goal of funding up to 500 research hours (USD$25,000) through the support of our global digital community. This is just one part of our global fundraising efforts to raise $8.4 million in support of breast cancer research, education and medical services this year. Each and every dollar, and hour, can make a difference.
Even the simplest actions can make an impact in the fight against breast cancer. Throughout the year, actions submitted via BCAcampaign. com and on Instagram or Twitter using #BCAstrength will be curated and featured in a feed on, showcasing that when we join together, We’re Stronger Together, and can defeat breast cancer.
In New Zealand, The Estée Lauder Companies support the New Zealand Breast Cancer Foundation (NZBCF) and have supported the foundation for 20 years and will sponsor the Estée Lauder Companies Pink Star Walk for a third year. Join them to help raise funds by registering for the walk in Wellington on October 3, Auckland on October 17 and November 7 in Christchurch.


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