Dsquared² – you know you really wood!

Today I was lucky enough to be given samples of Dsquared’s very own fragrances for him and her, She Wood and He Wood, by the glorious Benny from WORLD. The two unique scents are available in New Zealand and Australia at the six WORLDbeauty stores, and are set to fly off the shelves if a first sniff is anything to go by. Dsquared²’s Dan and Dean Caten have become fashion darlings of late with their sassy collections and “whatevah” approach to fashion, and the fact that the identical twins have a tendency to dress the same doesn’t hurt them in the likability stakes, either. Now they’ve entered the fragrance realm too, with a vetiver-woodsy scented duo that go by the names He Wood and She Wood. Both fragrances take their name and inspiration from the great Canadian outdoors of the twins’ youth, and the same provocative approach that they take with their clothing line. They were very hands on in the creation of He Wood and She Wood too, starting with a plan to use vetiver and woody notes as the basis of both. They have said of their creations, “He Wood us meant to smell like a romp in the woods by the river. That’s the men’s fragrance: air, water, and woods. The women’s is a bit sweeter, and made of light, sap, and woods. She Wood also has that touch of the edible from the vanilla that’s in it.” The bottle was also inspired by their home country, “where they have these bottles of maple syrup at the duty-free shop that come in a wooden box to protect it like it’s really precious”. And for the greenies amongst us, the duo say that for every tree they cut down to make one bottle, they plant three more. Going forward, they are also planning to have a refillable bottle available, too.


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