Pretty Beautiful

As a beauty editor, I’ve been sent a lot of products over the years that come with an embargo – ones that are simply too secret to talk about, or more of than not, have been promised to another publication for the big reveal. Usually they are a little underwhelming given the hype that surrounds them - but not the subject of my rave today, which sits most definitely in the category of ‘game changing’ and for many, ‘must have’. It has been torturous not being able to talk about this beauty but now I can - so please do read on! Elegantly titled Supernatural Vitale Elixir, it’s the work of the inimitable Emma Lewisham, and comes with all the gravitas, high performance and serious R&D that entails. Four years in the making and officially launched globally today at the likes of Harrods, Liberty, MECCA and Space NK, it’s essentially a facial muscle relaxant that has been scientifically proven to reduce muscle contractions responsible for wrinkles by 91% after just 24 hours. Sound too go