Holiday countdown: the gift of natural beauty with jane iredale

Founded in 1994, the eponymously named jane iredale is, without a doubt, the OG mineral makeup brand. A true innovator at the time, its creator was working in the screen industry as a casting director and seeing more and more talent developing problem skin as a consequence of long days wearing heavy makeup under hot studio lights.
The beauty landscape thirty years ago was dramatically different than it is today, and the notion of ‘clean beauty’ just didn’t exist. Jane Iredale herself was the first to challenge the status quo and ask: “why can’t makeup actually be good for the skin?’ – a given in 2025 when any makeup brand worth its salt comes packed with skincaring ingredients. At the time her goal was indeed lofty, but the premise was simple: to create beautiful formulas that were good for the skin. With equal parts premium ingredients, skincare benefits and no-fade performance, Jane Iredale launched Amazing Base Loose Mineral Powder, a first of its kind hybrid that revolutionised the beauty industry almost overnight.
Amazing base is a foundation, concealer and sunscreen in one, and I first encountered it around twenty years ago when I instantly fell hard for its high performing properties and the love it gave to my skin. I still always have the pressed version in my kit, and more often than not reach for it on an almost daily basis – either on its own, over a light wash of tinted moisturiser or as a spot concealer. It’s genius, and also a magic travel companion!

As this is a holiday-themed missive I highly recommend you treat yourself to the above for a summer roadie companion, and also that you consider the below gifting picks that deliver natural beauty in gorgeous festive packaging…

The Merry & Bright Multiuse Face Palette $109
Mix, match and layer creamy, easy-to-blend shades for limitless looks with this travl-friendly palette packed with jane iredale faves. The formulas you’ll find nestled within are the iconic Glow Time® Blush in Balmy, a berry rose, Ember, a bright raspberry, Mist, a soft cool pink with subtle shimmer and Enchanted, soft pink brown with gold shimmer, along with Glow Time® Bronzer in coppery Scorch, and Glow Time® Highlighter in Solstice, an iridescent champagne.

The Glam & Glow Eye Shadow Stick Mini Trio $99
I love a shadow stick, and jane iredale create some of the best – heavily pigmented, easy to use and nourishing for the skin. This cute kit includes mini-sized versions of their most versatile, cream-to-powder ColorLuxe Eye Shadow Sticks in Moonstone, a soft champagne pearl, Gatsby, a rich gold pearl and Rosé – a medium pink pearl that is one of my most reached-for shades.

Sugar & Ice Lip Scrub and Hydrating Gloss Duo $67
This super cute, very useful limited edition lip duo features a gentle sugar lip scrub and HydroPure™ Hyaluronic Acid Lip Gloss in the super versatile Icicle, a sheer gloss with subtle shimmer and zero stickiness. Beautiful alone or over the top of your favourite lipstick, this duo is super giftable - and also the dream gift to self.

For more information and stockists near you, head to the jane iredale website here.