Beauty news: Oribe invites you to become your brightest blonde ever

Claudia Schiffer for Guess by Ellen von Unwerth

Originally created by the legendary Oribe Canales, hair stylist to the stars, Oribe has been one of my favourite haircare brands from the moment it landed in New Zealand just over five years ago. The eponymous product line from one of the most influential hairdressers of all time, it really does define luxury in hair care. The late Canales was one of the most sought-after hairstylists for fashion, editorial and advertising work for over 30 years and his product range reflects just how in love with the craft of beautiful hair he really was. His collaborators included countless photographers, like Bill King, who introduced him to the fashion editor Carlyne Cerf de Dudzeele, a co-conspirator during his Steven Meisel years. Then there was the meticulous Irving Penn, who Oribe referred to as Mr. Penn; and Helmut Newton, who shot Cindy Crawford for American Vogue with hair that Oribe teased to infinity; and others like Richard Avedon, Patrick Demarchelier, Annie Leibovitz, Herb Ritts, Francesco Scavullo and Horst. He was a man that loved making women look gorgeous, and his signature style was always super luxurious locks.
Which brings me to Oribe Hair Care’s latest two releases, which have just been added to the top-selling Bright Blonde Collection— Bright Blonde Essential Priming Serum and Bright Blonde Sun Lightening Mist. I’m a huge fan of the Bright Blonde Collection myself – despite reverting to my brunette locks more and more by the day in the current lockdown! The collection caters to the unique needs of blonde hair, with products specially designed to maintain colour vibrancy and reveal hair’s most radiant, healthy-looking blonde.

Inspired by a skincare-minded approach, the Bright Blonde Essential Priming Serum replenishes essential moisture and eliminates brassiness using violet and pearlised pigments to reveal visibly brighter blonde hues. As the essential first step when caring for blonde hair, this lightweight serum allows for seamless layering of styling products and helps ensure more even distribution of product throughout the hair. Hair is left protected and oh so soft, with just a couple of pumps of product worked through clean, towel-dried hair from just below roots to ends before drying.

The perfect product as we head into summer, the Bright Blonde Sun Lightening Mist is a modern way to create controlled highlights through heat from the sun or a hair dryer. The hydrogen peroxide-free formula blends the power of natural plant, flower and fruit extracts to gradually lighten hair while imparting weightless moisture, shine, and essential UV protection for optimal hair health.
“Consumers are increasingly seeking ways to preserve and perfect their colour at home,” says Michele Burgess, Executive Director of Product Development, Oribe Hair Care. “Hair health drives Oribe’s innovation, so it was critical for us to create specific products that not only revitalise blonde shades, but also deliver those benefits through formulas that improve the overall integrity of the hair.”

Bright Blonde Essential Priming Serum and Bright Blonde Sun Lightening Mist are available right now from, Oribe Salons and retailers nationwide.


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