Fragrance Friday: Jimmy Choo Floral EDT

Designed with the express intention of bringing a little of spring’s vibrancy into even the darkest of winter days, Jimmy Choo Floral Eau de Toilette is an unabashedly blooming and ultra feminine fragrance that is quite literally a breath of fresh air. The refined and radiant scent represents “the beauty, confidence, and energy in every woman” according to its press materials, and even a woody, spicy scent-lover like me can fall for its floral charms.
Composed by perfumer Louise Turner, Jimmy Choo Floral is a graceful scent evoking the pleasures of springtime in the city, and has heavenly magnolia at its heart. Top notes of Bergamot and Nectarine sum up the Jimmy Choo woman’s boundless energy, before giving way to a heart centred on the soft petals of Magnolia and Sweet Pea. These are grounded with a base of subtle yet sensual Ambroxan and Musk, which is I think are the elements that make it so wearable even during the cooler months.
“I created a delicate floral bouquet, swirling with petals of Sweet Pea, Magnolia and Apricot Flower, textured in elegance and softness,” says Louise Turner, Perfumer. “To decorate this portrait of the Jimmy Choo woman, I chose the energy of the sparkling Bergamot and Mandarin on top, while Ambroxan, Blond Wood and Musk close the scent with character. I wished to represent the Jimmy Choo woman in all her facets, the very essence of what makes her uniquely precious.” Turner has worked of late with the likes of Jo Malone and Chloe and created the original Glow for Jennifer Lopez, so it’s safe to say she knows how to do feminine with a twist – and does that extremely well with Jimmy Choo Floral.
I also love the scent’s sweetly feminine yet thoroughly modern bottle, which is a slender, cocoon-shaped beauty reportedly inspired by precious Murano glass. It comes dressed in a subtle, pale green lacquer topped with a matching cube-shaped cap with modernist silver edging. The outer packaging is clad in the same delicate shade of green with its soft-touch snakeskin print, a signature of the Jimmy Choo brand, completed with a beautiful pink Magnolia flower. Love it,
Jimmy Choo Floral Eau de Toilette is available now in New Zealand at leading fragrance retailers: Farmers, Smith & Caughey's, David Jones, Ballantynes, H & J Smith and selected Life Pharmacies. It comes in three sizes: EDT 90ml RRP $145, EDT 60ml RRP $99, EDT 40ml RRP $72.


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