Monday, September 17, 2018

NYFW hair how to: Guido for Redken at Longchamp SS 19




The Longchamp SS 19 show at New York Fashion Week was definitely one of my favourite runway outings to have been unveiled in the last little while, and the hair look was to die for as much as the clothes.
Sophie Delafontaine, Longchamp’s creative director, described the collection an ode to the original rock chicks, iconic, free-spirited, leggy beauties from the 60’s and 70’s like the divinely wicked Anita Pallenberg and legendary Veruschka. Redken Global Creative Director Guido Palau was responsible for the hair look that accompanied the collection of tasselled minis and the like, saying he capitalised on “luxe individuality” at the Longchamp show.
 “Every brand has a personality,” he said, “and to me, Longchamp is very French, rich, and cool, with a touch of individuality. This look is all about bringing out the best hair each girl has. I’m slightly blowing their hair out with a tiny bit of Redken Satinwear 04 to seal the cuticle, then I’m allowing it to dry on its own to look effortlessly chic. I’m using very light products at this show to keep the look slightly unfinished – if needed, I can always add more, but it’s harder to take product away if you use too much.”
To get the look at home, get started with the following steps:
1. Start with clean, freshly washed hair using Redken All Soft Shampoo and Conditioner.
2. Towel dry the hair until just slightly damp and use your fingers to enhance the natural personality of your hair.
3. Apply a small amount of Redken Satinwear 04 to add polish to your blowout and heat protect your hair.
4. Blow-dry your hair using your fingers.
5. If needed, use a large barrel tong throughout your lengths to encourage a natural wave.
6. Add a few drops of Redken Diamond Oil Glow Dry Oil throughout your mid-lengths and ends to calm down any flyaways and break up the texture to make it a little more rock n’ roll.
7. Run your fingers through your hair to add a bit of softness and you’re good to go!

** all images are courtesy of Redken **

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