Thursday, March 2, 2017

All about: Ultraceuticals’ RVR90™ Campaign

In my position you get to try some pretty amazing, super high performance skincare products that actually work, and often they come at a considerable price point. For every hugely efficacious formula however, there are at least five “feelgood”, pretty looking duds, some of which also cost an arm and a leg. But how do you know which one works you, without shelling out a pretty penny to find out? Testers are a good start but often don’t contain enough product to really notice a difference, so I love it when brands release decent-sized, well-priced options to give their formulas a damn good go.  Ultraceuticals are so confident that you will fall in love with their products that they have done exactly that, and backed up some well-priced - $229 –skincare packs (see above) with a very honest campaign.
For those unfamiliar with the brand, Ultraceuticals was founded by Dr Geoffrey Heber, a cosmetic physician who opened one of the first non-surgical cosmetic medical clinics in Australia, Heber Davis Cosmetic Medicine, in 1988. It was there he recognised his clients’ needs for high performance skincare products that were more effective than those generally found in department stores and pharmacies, and started trialling various ranges from around the world. In 1998, determined to improve upon imported skincare ranges on the market, he formed a powerful team of Australian and international chemists charged with the goal of creating potent, effective and affordable cosmeceutical skincare products – and Ultraceuticals was born.
Almost twenty years later, Huber and his team are still in the business of creating potent, effective products, and use only the latest available ingredients and technologies to consistently release new products and improve existing ones. With a combination of sophisticated, patented delivery systems and potent, proven anti-ageing stars like Vitamin A, Vitamin C and Alpha Hydroxy Acids (AHAs), each product is formulated with maximum safety and effectiveness, so you get results which you can actually see.
Ultraceuticals are so confident in their creations that they have launched a campaign called RVR90™ - Real Visible Results in 90 days. The campaign runs across New Zealand and Australia with a vision to “empower people and boost inner-confidence by achieving their best skin yet”. The program is designed to restore people’s faith in an industry with often over-hyped claims by experiencing a high-performing, cruelty free, paraben free and scientifically proven range; giving Ultraceuticals 90 days to transform their skin.
Each year from February to April, the RVR90 program drives awareness around the effectiveness of Ultraceuticals and helps customers understand the treatment journey and commitment it takes to achieve desired results. A person’s skin journey is made up of a combination of homecare and in clinic treatments. They believe 70 per cent of outstanding skincare results are created through a great homecare regime, while the remaining percentage is accomplished through clinic treatments. 
The program involves a simple 3-step process: 
Step 1: Ultraceuticals skin technician identifies clients' core skin concern and selects the treatment serum to treat this concern from four categories: Fine Lines & Wrinkles, Loss of Firmness, Acne & Congestion, Coarse Texture & Dull Skin tone. 
Step 2: Skin technician then selects a skincare pack to suit clients' skin type (oily/normal or dry/normal). 
Step 3: Skin technician then prescribes a complete treatment plan to accelerate the client’s journey. 
Each $229.99 skincare pack contains three FULL-SIZE products, and customers who take part in the program are also given a promotional offer that also includes a free bonus serum. Ultraceuticals want to see a chain reaction of believers get the conversation started about how effectively they have changed their skin, encouraging those who take advantage of the campaign to share their skin journey and how they feel about it with the hashtags #ultraceuticals #RVR90. This is a pretty admirable move in my opinion, and further shows how much the team believes in their range.

If you’re keen to give it a go, Ultraceuticals stockists and clinic locations in New Zealand can be found here. 

No comments:

Post a Comment