All about: Clinique's Fresh Pressed™ 7-Day System with Pure Vitamin C

Clinique has just released its powerful new “de-ager”, a product duo powered by none other than pure vitamin C! The antioxidant properties of vitamin C (AKA ascorbic acid) and its role in collagen synthesis make the little beauty a vital molecule for skin health. Dietary and topical ascorbic acid have beneficial effects on skin cells, and some studies have even shown that vitamin C may help prevent and treat ultraviolet (UV)-induced photodamage. To break the news gently: you NEED the stuff on your face, as well as in your diet.
The first of the two new releases from Clinique is the Fresh Pressed™ Daily Booster, a super-nutritious age-defying concentrate that the beauty giant says works “just like your morning fresh-pressed juice”. The Booster mimics the effects of vitamin bombs and supplements to visibly rejuvenate skin, and the booster has been designed to harness the full power of pure Vitamin C at the brand’s highest concentration. Its aim? To brighten, even and retexturise skin. The product is suitable for all skin types, and proven to be effective against the likes of uneven skin tone, fine lines and wrinkles, dullness, and uneven texture. In addition, vitamin C provides powerful antioxidant action, protecting skin from harmful environmental stressors.
Vitamin C naturally degrades over time and is most powerful when it is fresh. This means that any beauty product containing it needs to get clever, and Clinique’s specialised, stay-fresh packaging isolates the pure Vitamin C until activation, maintaining its freshness and full power, to deliver results in just 7 days. For maximum potency, the 10 per cent Vitamin C powder has been isolated in a sealed chamber within a lightproof vial, and is only released into the soothing emulsion for mixing when ready to use. By activating the Vitamin C just before the first application, it is guaranteed to be at maximum potency for 7 days to deliver maximum results. Amazing. To use it, you have to firmly press inner bulb twice to release Vitamin C powder into the soothing emulsion. Shake to blend, remove the cap, and then mix two drops of the solution with your favourite moisturiser or apply alone first. Use it morning and evening to power up your skincare routine beyond belief.
The other new product that has been released in conjunction with the booster is Fresh Pressed™ Renewing Powder Cleanser with Pure Vitamin C, which I was obsessed by after just one use. Designed to jump-start your skin’s renewal every morning, it is an ultra-fine powder that you activate with water for a truly gorgeous, high-powered cleansing experience that reveals healthier, younger-looking skin with proven results from the first application. Its non-drying, non-stripping formula is gentle enough for use each morning, jump-starts skin’s natural cellular renewal process and preps skin for treatment with the Booster. As well as the feel of my skin after use, I love that the cleanser comes in single-use packettes to protect the potency of the formula, delivering the freshest, purest form of Vitamin C in each dose. Also: perfect for travel. To use, just pour the daily dose of powder into a wet hand, add a little more water to lather, then gently massage onto your skin. Leave on for a full minute to capture the potency of pure Vitamin C., then rinse off and add the next step in your daily regime.

The Clinique Fresh Pressed 7-Day System Pure Vitamin C that I used is available now - RRP $60 – and contains both products for a week long super boost, but they can also be purchased and used separately. Clinique Fresh Pressed Renewing Powder Cleanser Pure Vitamin C has an RRP $70 for a 28 day supply, which I shall be definitely investing in. Clinique Fresh Pressed Daily Booster with Pure Vitamin C 10 per cent is RRP $130 for four, 10ml boosters.


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