Saturday, October 15, 2016

Beauty news: M.A.C Cosmetics launch all new M.A.C Technique




M.A.C Cosmetics have long been known for their amazing approach to education – both the continuing education of their artists and increasing the knowledge base of their loyal customers so they can do more with their favourite products.
The M.A.C Technique classes are essentially educational seminars offered in store, where beauty customers are taught by certified M.A.C  artists, under topics of makeup looks, techniques and trends, delineated by class type. Catering to both new makeup users and seasoned artists, each curriculum offers an intimate setting for participants to interact directly with M.A.C Makeup Artists to learn makeup tips and tricks.
As of now however, M.A.C Technique classes will offer an even broader range of workshops and seminars, with 13 technique focuses - from beauty basics to glam chic – and one very special new technical innovation.
Called the M.A.C Technique app, it is being touted as the first of its kind, and is used in conjunction with the classes to give clients the ability book classes in their area and search for the classes they want via the appropriate face charts. Once booked, the client is given a class code, which leads them to an interface where they can make comments, put products into a wish list and save the necessary images and videos during the session. This ensures the student can recreate the look away from the class, at home, backstage or on set. The app also allows the user to share these techniques and looks across all social media platforms. Amazing!
Having been given a crash course (see above, middle in class with M.A.C Senior Artist Kiekie Stanners) and played with it myself, I can honestly say that even a luddite like me can master this baby, and have a hell of a lot of fun with it.
The M.A.C Technique app features are:
1. FIND - Explore the 13 technique focuses and locate the closest M.A.C Technique class
2. BOOK - Once the class is booked, a face chart with interactive tips and tricks, along with an outline of the workshop will be sent
3. LEARN - During class, use the App to take photos and videos of each step, add notes and tips, and list favourite products
4. SHARE - Refer to saved notes and list of products to recreate new looks at home. Looks are shareable across all major social platforms

Official descriptions of the new workshop offerings are:
1. GOING NATURAL
Master the “No Makeup-Makeup” trend. Learn tips from prepping and priming to choosing the right shades to create the perfect, flawless looking skin.
2. DAY TO NIGHT
Double duty looks - makeup that can be taken from day to night. Learn how to amplify features to give an instant refresh to the skin, or go for a whole new look.
3. THE STYLED EYE
The styled eye covers all types of eye makeup look - sultry, smoky, glossy, and graphic. Learn techniques from shading to highlighting, lining to defining, blending, lashes and brows – this workshop has it all.
4. BEAUTY BASICS
Makeup application is all about technique - this workshop is good for both beginners and artists looking for an update. M.A.C Artists show how to enhance features and learn a fresh new perspective on beauty.
5. ALL DAY FABULOUS
Keep makeup looking fresh all day - M.A.C Artists give tips on creating looks with staying power. From longwearing formulas to secret techniques for achieving extended wear. 
6. FRESH, LUMINOUS, LUXE
Makeup should feel comfortable and be good for the skin. In this class learn application tips on mineral-rich textures for looks that are fresh and luminous.
7. LIGHT AND BRIGHT
Learn how to create clear, even, radiant skin using M.A.C ‘s Lightful C collection.
8. SCULPT AND SHADE
Proper contouring can completely change the face shape. Learn how to emphasize flattering angles by creating dimension, symmetry and definition through shading and highlighting.
9. STUDIO READY
This class is all about makeup with maximum impact. Learn techniques tried and tested by M.A.C Artists on the runway and in the studio.
10. CELEB CHIC
Create celebrity inspired looks – personalized with tips from M.A.C Artists.
11. ON TREND
Find out the season’s latest looks from the artists creating the trends backstage, at over 500 shows each season. Play with new techniques and learn more about makeup’s current direction and products.
12. SPECIAL OCCASION
This class teaches techniques for creating standout looks for special occasions.
13. GROOMING BASICS
Learn about all the ideal products, tools and techniques for flawless grooming for men and women - from skincare and priming, to tone and texture and brows. These simple tricks can refine any look.

The popular M.A.C Technique education program costs just $120 for a class, with $100 redeemable on product. Click here to get the app for Android and for iPhone.


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