Monday, December 7, 2015

Love it: KEVIN.MURPHY’s new DOO.OVER


I happily admit to the fact that I hate washing and blowdrying my own hair. Loathe it. Will do anything to avoid it in fact, which is why I have an extensive collection of dry shampoos.
When Dry Shampoo first hit the beauty industry with a bang a few years ago (after years of trucking along quite nicely thank you as an underground product), I swear I tried every one under the sun. Some were incredibly pricey and others not, whilst some were highly effective whilst others were little better than a sprinkle of talc – and just as obvious.
One of the first I tried – and an instant favourite – is KEVIN.MURPHY FRESH.HAIR. A dry cleaner for the hair that gives body and texture, removes odours, excess oil and the like, it has been a go-to of mine ever since. I fear however, that it may have been superseded… by a fresh new product from the company of the same name!
The amazing KEVIN.MURPHY  - still heavily involved with the superstar hair stylist and founder of the brand, Kevin Murphy – has launched DOO.OVER, a styling product that utilises the attributes of a styling powder and a flash drying hair spray. Providing volume, texture and a lasting hold,DOO.OVER is designed to revive a blow dry or extend the life of second-day hair, offering an instant “hair doo” in a can. How great is that?
DOO.OVER uses a powder technology that joyfully won’t create a web of resin in the hair – allowing you to recreate and re-form new looks and shapes. It’s also built for all hair types and lengths, and can be used by both men and women.
The key ingredient is Tapioca Starch, which gives hair a soft, velvety feel while simultaneously helping to remove excess moisture and oil. Virginian Cedar Wood is in there working hard as a gentle astringent and antiseptic, similar to a skincare toner but designed for hair. Patchouli adds a light, fresh scent while Silica increases body and sheen.
“One of my favourite current hair trends is the return to some of the shapes and textures of the late 1960s and early 1970s – softer-looking styles with volume and movement. I’ve always been fascinated by the volume that powder can achieve, but wanted a spray-version that could be used anywhere, anytime. From this concept, DOO.OVER was born,” KEVIN.MURPHY stylist and founder Kevin Murphy, says. “DOO.OVER gives hair lots of volume and hold but with a softer look and flexible form. For a completely refreshed style, simply spray product onto hair roots for an instant ‘doo’ over!”
DOO.OVER can be used on dry hair at any time or as a finishing spray immediately after styling. Spray lightly directly on roots for an instantaneous “doo” over, too easy.
On and also, for every can of DOO.OVER sold, a financial contribution will be made to help reduce global carbon emissions. Love that.

DOO.OVER is available now – and perfect for summer party and getaway season – and has an RRP of $49.00

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