Sunday, August 2, 2015

Beauty news: Miley and M.A.C set to launch another Viva Glam collab


At the end of last year the inimitable Ms. Miley Cyrus was unveiled as the new spokesperson for M.A.C's Viva Glam collection, and given the task of creating two lip products with the brand from which 100 per cent of profits will go to the MAC AIDS Fund.
Previous Viva Glam spokesmodels have included Rihanna, Nicki Minaj and Lady Gaga, who have all put their own stamp on the brand's cult Lipglass and Lipstick formulas. Cyrus, true to form, transformed the two products into sparkling pink - accompanied by a campaign with make-up by Lucia Pieroni. 
The collab was a huge hit for everyone concerned, so it comes as no surprise that Viva Glam Miley II is soon to land, accompanied by the sassiest campaign shot I’ve seen in a while (above). Ms. Miley, who's been rocking a cropped cut of varying lengths (and we mean highly varying, from pixie to chin-length bob) since 2013, dons a long blond wig with baby bangs for this latest ad series—and definitely rocks them a little better than poor old Beyonce did last year (lest we forget!). In the campaign preview posted to her Instagram on July 30, Miley sports a pair of denim  short shorts and floral off-the-shoulder crop top, as well as the new signature Miley lipstick for the brand, which looks to be a punchy, bright orange hue.
Viva Glam Miley Cryus II is available as the sexy bright orange lipstick as well as a coordinating lipglass with sparkling pearl shimmer. Love it, love her.
The latest Miley-branded lipstick will be available at New Zealand M.A.C stores and online on September 10, with proceeds going as always toward the M.A.C Aids Fund, an organization that has been supporting individuals fighting the disease around the world since 1994.


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