Monday, June 15, 2015

Beauty news: Estée Lauder unveils a new scent, and a new muse


For fans – like me! – of Estée Lauder’s beautifully feminine yet totally modern Modern Muse fragrance there has been some big news dropped by the beauty giant. Not only have they unveiled a new fragrance “inspired by the glamorous, more provocative side of a Modern Muse” called Modern Muse Le Rouge, and a new muse to boot: Kendall Jenner.
The fragrance has been described as a “Fruity Floral Oriental” scent, and “a sexy contrast of rich roses awakened by ripe fruits with a velvet cream accord that captures the drama of this muse’s personality”. The innovative “dual-impression” fragrance structure allows women to experience the fragrance through two contrasting accords:
• Ripened Roses Accord: This facet of the fragrance captures the undeniable boldness of the Le Rouge woman and the colour. Juicy fruitiness of Bourgeon de Cassis and Raspberry, contrasted with vibrant Pink Pepper and Saffron blends with the floral richness of Bulgarian Rose and the petally freshness of Rose Centifolia.
• Velvet Cream Accord: Her sexy, provocative sense of style and dramatic presence are expressed through an addictive blend of full-bodied Madagascar Vanilla and the textural muskiness of Ambrette, refined with earthy, seductive Vetiver and Patchouli – and freshened with the lush femininity of Magnolia Flower and Jasmine.
“It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude,” says Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies. “This woman inspires others through her unwavering confidence, glamour and sophistication. She lives her life to be noticed – and every ingredient in this scent was carefully selected to reflect that.”
Which brings us to the new muse – a woman who is most definitely noticed everywhere she goes.
Kendall is the ultimate fashion and social media muse, and she debuts in her first-ever fragrance campaign  developed by Estée Lauder’s in-house Creative team, led by Global Creative Director, Richard Ferretti in collaboration with internationally renowned advertising and branding agency LLOYD&CO. The TV commercial, directed by award-winning Music Video Director, Jonas Akerlund, brings to life the power of Modern Muse Le Rouge as Kendall seamlessly alters the world around her one step at a time. The print campaign, photographed by Mikael Janssen, captures her undeniable glamour, power and magnetic persona. Both the TV and the print campaign were shot in Los Angeles.
As well as an Eau de Parfum in three sizes, Modern Muse Le Rouge is available as a  Shimmering Body Lotion that hydrates and replenishes moisture “leaving skin with a radiant sheen and silky smooth fee”l. Richly scented with the Le Rouge fragrance, it can be worn alone or as a complement to the Eau de Parfum.
Modern Muse Le Rouge will be available at Estée Lauder counters nationwide and from www.smithandcaugheys.co.nz from August 10th 2015.Modern Muse Le Rouge EDP RRP $215 for the 100ml EDP, $163 for the 50ml and $112 for the 30ml, and Modern Muse Le Rouge Shimmering Body Lotion RRP $95.

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